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Reprint of a seminal 1928 work from the father of public relations and modern political spin

Library Journal

Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.

Author : Edward Bernays

Publisher : Ig Publishing

Published Year : 2005

Edition : 1

Format : Paperback, 175 pages

Language : English

ISBN : 0970312598

ISBN13 : 9780970312594