On Deaf Ears: The Limits Of The Bully Pulpit

Pt. 1. Moving The Public -- The Permanent Campaign : Why Does The President Go Public? -- Presidential Persuasion : Does The Public Respond? Part I -- Presidential Persuasion : Does The Public Respond? : Part Ii, Ronal Reagan. Pt. 2. The Messenger -- Charisma And Personality : Does The Messenger Matter? -- The Politics Of Veneration : Do The People Defer? -- Pt. 3. The Message -- Disseminating The Message : Can The President Focus The Public's Attention? -- Framing The Message : Can The President Structure Choice? -- Pt. 4. The Audience -- Receiving The Message : Is Anyone Listening? -- Accepting The Message : Can The President Overcome Predispositions? -- Pt. 5. Conclusion -- Going Public In Perspective : What Should The President Do? George C. Edwards Iii. Includes Bibliographical References (p. 255-293) And Index.

Author : George C. Edwards Iii

Publisher : Yale University Press

Published Year : 2003

Format : Hardcover, 320 pages

Language : English

ISBN : 0300100094

ISBN13 : 9780300100099